The first thing I needed to do after making my mind up to set up an NGO was to choose a name for it. To do this, I decided to hold a competition and invite my colleagues and friends to put forward their suggestions for a name. As an incentive, I offered a prize of US$200 for the winner.

I received more than 30 suggestions and judging them was a tough call. In the end, I narrowed the entries down to a shortlist of four. They were:

To make the final choice, I enlisted the help of my University of Cambridge Executive EMBA 2016 cohort. More than 80 people took part in a vote with BEGIN proving to be overwhelming the number one choice. Thus BEGIN was ready to … begin.